Located at 21 Nguyen Trung Ngan in District 1 of Ho Chi Minh City, Y&R Vietnam or Young and Rubicam Vietnam was established in 2003 and has been servicing their clients in the metropolitan ever since. The agency is part of the WPP Group, which is the largest communications group in the world. They pride themselves as being an ‘anti-usualist’ organisation where they inject creativity into everything they do and does not use the most conventional methods. Instead they take a different approach in providing services like conceptualization, brand campaigns and such on a different perspective to their clients.
Y&R Vietnam provides services in the marketing communications and advertising sectors around Vietnam. With a global network of companies and associates in countries like China, India, Hong Kong, Malaysia, New Zealand, Taiwan, Thailand, Japan and Singapore, there have a total of around 6,500 people working around its 186 offices from around the world.
The mission of the company is to ‘Resist the Usual’ and the company is vey renowned for its BrandAsset Valuator, the largest brand database and management application in the world. With big brands in their forte, Y&R is steadily working towards establishing themselves as one of the leading agencies in Vietnam.
